The key driver of this strategic decision is to enable the Rockfon Asia team to sharpen our focus in building on the positive growth of acoustic stone wool tiles and suspension grid product line.
The unique combination of Rockfon stone wool acoustic tiles and suspension system has developed a strong market position with its outstanding acoustic and durability features. Therefore, the company has decided to dedicate all sales resources in developing and growing stone wool tile and grid suspension system in Asia.
Rockfon Asia will continue to fulfill outstanding commitments and obligations to our current partners, customers and the market. Rockfon Asia team will enhance the quality of our service in supplying stone wool tile products from Europe and grid suspension from Malaysia. Rockfon remain committed to service all existing markets; offering complete ceiling solutions with the Rockfon brand.
With this realignment of our strategic approach, Rockfon Asia will be more focused in securing a stronger market position in the acoustic ceiling market in Asia.